E-commerce Statistics

In 2019, nearly 2 billion people purchased goods or services online, and worldwide online retail sales exceeded $3.5 trillion. As of 2021, there are 2.14 billion digital shoppers! Can you imagine? That’s almost 28% of the world’s total population – someone of your acquaintances, friends, family or colleagues surely shops online! According to researchers, 72% of online shoppers are women and 68% are men.

In today’s world, this is no longer surprising. Especially since the change in consumer habits as a result of the coronavirus pandemic further contributed to the sharp increase in e-commerce sales in the last year. E-commerce is expected to account for a whopping 22% in 2023, up from 14.1% in 2019. It’s clear that this incredible e-commerce growth trend will continue to skyrocket, so if you’re planning to build your online store, it’s time to act!

Here are the key e-commerce stats

  • According to last year’s EPiServer study, 62% of shoppers shop online at least once a month.
  • 26% of online shoppers shop online at least once a week and 3% say they shop once a day.
  • $4.8 trillion dollars in online sales are estimated in the U.S. alone by 2020.
  • $396,000 million pesos is what eCommerce platform sales represent in Mexico.
  • 55% of online purchases are paid in cash.
  • 95% of transactions under $500 mxn ($25 USD) in an online store are made in cash.
  • 7% of online shopping transactions are paid at a convenience store.
  • The average cart abandonment rate across all industries is almost 70%.

eCommerce Stats 2020-2021

Retail eCommerce grew by 27.6% worldwide during 2020. Growth that was initially projected to be only 16.5%, but ended up being a much more positive outlook.

In the world, growth was generalized among different countries and regions:

Latin America experienced a 36.7% growth in its retail eCommerce sales. An encouraging scenario compared to the 3.4% drop in traditional retail sales.
As a special case, retail eCommerce grew 79% in Argentina.
Another country with a remarkable growth in the world was Singapore, with 71.1%.
You can find a broad picture of eCommerce in 2020 in our latest Industry Report.

Why do so many people choose to shop online?

Everything is simple, just imagine, there is no need to leave home, waste time on the road, as well as to look for goods in different stores, stand in queues. In addition, often in online stores, you can buy the goods at lower prices, as well as find a lot of advantageous offers. The benefits of this type of shopping are endless.

Of the disadvantages, of course, we can point out the fact that you can not physically touch or examine the product, but this is no longer a problem. Reliable online stores provide high-quality photos, understandable descriptions and tables, and even detailed videos showing the product and how it works. Online store owners are working hard to improve the shopping experience and make it as close as possible and even superior to personal shopping in a physical store.

Top 10 eCommerce retailers

  • Amazon
  • eBay
  • Shopify
  • Apple
  • Walmart
  • The Home Depot
  • Best Buy
  • Quarto Retail Group
  • Macy’s
  • Costco
  • Wayfair

Global eCommerce Statistics after the Coronavirus

According to the Digital 2020 report, during the month of April 2020, the number of Internet users grew globally by 7.1% over the previous year’s month (April 2029). This translates into a penetration of 59% of users worldwide, i.e. more than half of the world’s population uses the Internet.

COVID-19 has not only seen an increase in the number of Internet users, but also in the time these users spend shopping online.

Here is the data on the time spent by users in eCommerce during April 2020 by age group:

  • 46% of Internet users between the ages of 16 to 24.
  • 53% of users between 25 and 34 years of age
  • 50% of users between 35 and 44 years of age
  • 42% of users between 45 and 54 years old
  • 32% of Internet users between 55 and 64 years old.

Devices used for eCommerce purchases

As for the devices used to buy online, the computer is the protagonist, although it continues to lose points, as was already the case in 2019, while the mobile or smartphone gain it.

Differences are identified by:

  • Age brackets: while those under 45 years of age are mobile, seniors prefer the computer.
  • By gender: men prefer the computer, while women prefer the cell phone.

Shopify eCommerce statistics

  • Shopify expects the online sales market to generate $4.8 trillion USD in the U.S. alone
  • Shopify has more than 820,000 active online stores that pay a monthly subscription fee
  • It has more than 218,000,000 unique shoppers worldwide.
  • In the U.S. it is the third largest eCommerce competitor after Amazon and eBay
  • 80% of stores built on Shopify use apps
  • More than 350,000 stores have purchased a Shopify theme
  • More than 200,000 online stores have been created within the Shopify Experts program.
  • P&G, SUPRA, STEVE MADDEN, Unilever, K-Swiss and Fornite are some of the brands that have adopted Shopify as their eCommerce platform.
  • From 2020 Shopify will be able to display products with video and 3D models

E-commerce forecasts

  • In the eCommerce market, the number of users by 2025 would reach 4 billion.
  • In 2021 user penetration is 50.8% globally, with projections of 63.1% in 2025.
  • With these projections, the fashion sector would be the strongest industry in eCommerce, with projected revenues of $878 billion worldwide by 2021.

As usual, China will continue to lead global eCommerce, generating close to $1.5 trillion in revenue by the end of 2021. According to Emarketer, China will end up accounting for 56.8% of global eCommerce sales and will be the first country in history to shift more than half of its sales from traditional retail to digital (52.1%).

According to trends cited by Emarketer, global eCommerce growth will slow to 14.3%, due to three factors:

  • The recovery of physical retail stores.
  • We forecast apparel and accessories will be the fastest-growing category in ecommerce sales among retailers this year, increasing by 19%.
  • The fastest-growing e-commerce business would be apparel and the second is items for entertainment (computer and consumer electronics, books, music, and video)
  • Mobile-first development and interacting with mCommerce and growth if sales through mobile devices. In 2022, a worldwide mcommerce growth rate is forecasted to reach 18%
  • Abnormal growth given conditions such as quarantines and opening protocols.
  • The 5.1% growth of traditional retail projected for 2022.

Mercado Libre eCommerce statistics

  • Mercado Libre is the online system with the highest penetration in Latin America
  • It has more than 200,000,000 registered users
  • There are more than 10 million active sellers
  • More than 9 purchases are made every second
  • In 2017, they reached $11.7 billion dollars in transactions.
  • Mercado Libre has sold more than 1 million items in one day.
  • Has presence in 18 countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, El Salvador, Uruguay and Venezuela
  • They have distribution centers in Mexico, Brazil and Argentina.
  • The most searched products on the platform are Laptops, Tennis / Sneakers, Mobile Phones and Smart TVs.
  • During the Hot Sale, more than 17 million users access the platform.
  • Highest peak of simultaneous users was 250,000
  • 80% of users access on their cell phones
  • 20% of users access from PCs and Tablets
  • Sales per minute: 19 pairs of shoes, 7 Smartphones, 4 TVs, 3 Laptops, 3 mattresses and 1 air conditioner.
  • The baby products category has had 3-digit annual growth rates.
  • Food & Beverage is now a category that is here to stay (and sell).

Walmart eCommerce statistics

  • Walmart receives an average of 1,000 orders per minute from its online store.
  • Monday is the best day for online sales
  • The Santa Fe store, in the west of Mexico City, is the store that sells the most nationwide and receives the most home orders.
  • A Walmart store receives an average of 30 orders per minute.
  • Initially the eCommerce area started operations with 10 people, today it occupies an entire floor in the Toreo Corporate Office.
  • Walmart has already started sales via Whatsapp after conducting a pilot test within its corporate headquarters.
  • Internal fraud and losses decreased to less than half after outsourcing deliveries.
  • Fraud and losses were mainly due to the theft of terminals, merchandise and cash from purchases already delivered.


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