Do you know those facts?
59% of managers say they would better watch a video rather than reading text.
Over the last year, 81% of businesses use video as a marketing tool.
By 2022, online videos will make up more than 82% of all consumer internet traffic.
Those are just some of the stats why video is becoming such an important tool for business today. This means software that serves for creating video content is becoming more in demand in 2021. Thus, let’s discuss one of the most popular platforms aimed at working with videos called Invideo.
What is Invideo?
It is software for creating and editing video content. This tool helps to create an ad or a video for social media like YouTube, Instagram or Facebook, or for other placements.
How this video maker works
In a nutshell, Invideo has three main functions:
1.Creaing videos with pre-made templates
The platform offers over 3000 templates so that you can create a video. You create a headline and script for each video and then, a system auto suggests you an image and audio for that text and helps to combine all together in a video. You can also add some ready pieces of video into your own one.
You can also edit it during the process.
2.Converting text to video
This means you can create videos by using your text content and images available on the platform.
To do this, first, you need to upload your text or put an URL with the text needed. Then, you create a sequence of images + text by dragging and dropping it. Finally, you can add audio from their library or upload your own music or voice-over.
Here, you also can use among pre-made templates and use images and videos from Invideo library.
3.Creating a video from scratch.
You can also make it yourself from scratch which is a more advanced option.
There are three pricing packages:
- Business for $20 per month
- Unlimited for $60 per month
The free plan allows such options as making a video in any language, automated text-to-speech, access to over 3000 templates, and some more templates.
However, videos created with a free package has an Invideo watermark on them.
In a nutshell, all packages allow creating a 15-minute video, provide access to all free content of photo stocks like Pexels, Pixabay, and Unsplash and even to premium content (300/month for Free and Business and unlimited access for Unlimited one).
The main advantages of Business and Unlimited plans are that you have no Invideo watermark on videos, you have unlimited access to premium templates, and also you can remove background from images (20 images per month with Business one and 40/month with Unlimited).
How to create a video with Invideo
1. Select the type of content to create
First, select what type of video you need, it can be an ad or a Youtube video. You need to choose whether you need one of the pre-made template, whether you just need text to video option or you can choose to select a video from scratch.
2. Select a dimension and choose a template
If you what to fasten the process, you should choose one of dozens of creative templates. You can use their search to find the needed theme.
3. Add media, music, and animation
Invideo offers a huge collection of images and videos as well as music library. Additionally, there is a number of animated effects to choose from. You need to choose all you need and then preview.
4. Export your video
To save a video, click on the button “Export” in the top right. Then, choose what quality you need, 720P or 1080P.
Case study: How I used Invideo
I have a website that provides reviews of online courses. So, I decided to use Invideo to visualize each review. I created videos to show how each online course provider works, how to create an account, how to use it etc.
After adding this type of content to my articles, the engagement of the website’s users has grown by 30%.
Invideo vs Biteable
Both companies offer video creation and editing services. Both companies offer plenty of templates to create a video or an ad with additional features. However, Invideo includes more options like Video Capture and Speed Adjustment among others.
Both platforms include free and paid plans. While the cheapest subscription by Invideo costs $20 per month, Biteble offers a very similar one for $19. As for free versions, both include the company’s watermark on a video created.
Invideo vs. Animoto
In a nutshell, those platforms have similar functions. Animoto is more for basic text-over-images kind of videos while Invideo is more for professional use like creating Youtube video or social media ad.
Both tools can be used for free while the cheapest paid option is $15 by Animoto and $20 by Invideo.
Invideo is a good tool for creating a video. It doesn’t require any technical skills and has many templates to use for making content. I recommend this tool for small businesses and marketers who need to increase brand awareness and basically create marketing campaigns for social media or for a website.
- User-friendly interface, easy drag&drop editor
- Huge library of pre-made templates and photos from photo stocks
- Videos can be made in any language
- Automated text to speech function
- Can’t switch between templates while creating a video
- Exporting can be very slow