MailerLite: Review

There are many email marketing services available on the internet. Some are good, some are bad, some are expensive, and some are affordable.

In this case,we have found an emailing marketing platform that is good, cheap, and stable. The name of this software is MailerLite.

So, in case you are looking for a tool that can solve your newsletter problems, keep reading this detailed review of MailerLite.

What is MailerLite?

MailerLite is a small business platform for managing email marketing. Unlike others, it is can be characterized by its simplicity. It has all the features you need for your email marketing, whether you are a professional or a beginner.  It is very easy to use but ar the same time, it is really powerfull.

It is built based on the drag and drop editor. To use it, you need to choose the features you want and then upload the content. This allows easy creation of HTML emails, as well as forms, pop-ups, subscribe buttons, and landing pages.

Key Features of MailerLite

It is surprising how software can provide such simplicity, facilities and, at the same time, be so complete in terms of content and editing. This email marketing platform includes:

  • Text
  • Images
  • Image headers
  • Separators
  • Links to share on social networks

MailerLite also offers analytics tracking of different rates that define the performance of the email campaign. And it allows creating templates that are automatically optimized for mobile devices automatically.

Let’s take a look at other advantages:

1. Organized interface

The minimalism enacts in the interface of this email marketing, which helps the user of any level. Excellent design, clean and easy to navigate.

All the tools and functions are within MailerLite are intuitive, so in a few steps you turn it around and fully control it.

2. Excellent templates

Nothing is easier than creating newsletters like a designer, with MailerLite templates. It is a function with which you save time and money when making your newsletters on your own.

Just choose one of the templates from its library. Then, you can personalize or adapt it to your needs by adding images, texts, configuring colors and fonts and that’s it!

It should be noted that the designs are fully optimized for any device.

And if you can’t find the template for you or just need a custom one, you can create your own with the HTML editor.

3. Forms

MailerLite offers a tool for creating forms with various options to choose from, customizable and with minimalistic design. The biggest advantage is that you don’t need to do it by means of an API key and they comply with all GDPR configuration requirements.

It offers three types of forms:

  • Pop-ups
  • Landing page
  • Embed forms or embedded forms

4. Pop-ups

Pop-ups are great for tapping into user feedback. Stand out in the content that most grabs the reader. Its configuration is as easy as everything in MailerLite, just drag and drop. Access pre-set templates optimized and compatible with Google.

It allows to choose in different types or sizes according to the content or message to be highlighted: the classic or highlighted, floating bar, slide box, half screen, full screen.

5. Integrations

This is a solution that allows you to create and insert a form on your web page with different design and configuration options. Which is a great advantage, because you can have it without adding plugins.

Create this form following the design of your brand, dragging and dropping elements is much easier, and fully customizable.

6. Landing pages

This is a very timely and appreciable feature. It is excellent for creating a squeeze page focused on capturing user data, comments, making direct sales, among others.

Similarly, you can choose between the pre-established templates or generate your own design.

It allows to link custom domains and optimize for SEO and social networks.

7. Automations

The much appreciated and useful automation feature is totally free on MailerLite.

It allows creating the sequence of submissions and responses according to the project and subscriber interests, generating engagement with an orderly and updated workflow. Your user will never feel unattended and step by step will know how to get to what you are looking for in him.

It is ideal for sales projects, formal communication either community or individual, and monitoring funnels.

For example, what I usually do whenever I start a niche or personal digital business or that of a client is to configure MailerLite for the newsletters that clients have on the web. As new subscribers arrive, they receive content fully automatically and programmed by the platform (of course, you must create said content).

Mailerlite Price

This email marketing tool is affordable and has both free and paid plans.

Its free plan is limited to 1000 subscribers and the sending of 12,000 emails per month.

Then it offers various plans according to the number of subscribers and shipments ranging from $ 10 to $ 75 per month. If you agree to the annual payment, you get a 30% discount.

  1. Free plan (under 1000 subscribers): drag & drop editor for creating email newsletters, landing pages, forms and pop-ups, email automation, A/B testing, 24/7 email support.
  2. $10/month (1000 – 2 500 subscribers): all the features of the free version + custom HTML editor, auto resend and other features.
  3. MailerPro, $100/month: custom solutions and help with the emails or landing pages creation by MailerLite’s team.

Mailerlite Support

Its support work 24/7 with an average response time of 5 minutes through chat. They report having a 97% satisfaction rate which seems to be true.

MailerLite Weaknesses

1. Could have more advanced features

For professional users some functions and reports fall short.

Reports are standard with purchase tracking features for Shopify and WooCommerce. Although it does not have a following for social networks.

Regarding automations, although it allows the conformation of workflows, they are quite basic, it is not advanced.

2. Greater customization of the campaigns

The easiest way to explain this point is with an example. There was a time when a client had to send campaigns at a certain time in Thailand, however, the platform had delays and emails did not arrive at the hour and minute that they should reach users.

Note that a platform that meets these requirements is extremely important if what we want is to do webinars or organize online courses since we require that our emails go out on the assigned date and time so that the reminders take effect and more people enter our events in alive. Therefore, if you are going to do this type of action, we do not recommend MailerLite unless you talk to their support and you can solve it.

Final thoughts

It is a platform that is worth trying, especially for its price and how simple it is. The tool is a good considering its simplicity and power. Beyond the affordable price, it has useful features already integrated and manageable or you can configure custom features.

8 Total Score
Useful simple email marketing tool

PROS
  • Simplicityand intuitive design
  • Free plan offers a lot
  • Good deliverability of emails
  • Excellent 24/7 support
CONS
  • Automation does not allow advanced setting
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