Wix vs Squarespace

Wix and its main competitor Squarespace are very popular website builders. They both are drag & drop editors which help to easily create new sites without coding skills. They have pre-built templates as well as many options to create custom solutions. 

What is Wix?

Wix is operated since 2006 and is a widely known website builder which can be used to build a website even without prior experience. The company offers a lot of functions along with pre-built templates, which makes it a good choice for individuals and small business owners. Today, the platform has over 150M users.

What is Squarespace?

This is also a website builder company which was founded in 2003. This platform is being chosen firstly for its sleek template design and ability to integrate 3-rd party tools. While it’s also good for building small-business websites or blogs, it’s not so user-friendly for beginners; however, it has many its own advantages.

So, let’s check what Wix and Squarespace have in common and how they differ. And this Squarespace vs Wix review is aimed at answering the question, which of those two website builders is a better one.

Editor Functionality

  • Both are drag-and-drop builders with access to make deeper changes in code.
  • Wix is easier to be used as Squarespace.
  • Both have mobile editors but Squarespace has basic functions only.
  • Both have a grid-based layout but while with Wix you can drag and drop elements anywhere on the page, with Squarespace you are limited to the grid sections.
  • Both builders provide images from free photo stocks like Unsplash. Also, they both include an in-built logo creator option
  • Wix has over 500 templates, while Squarespace has more almost 100.

Wix vs Squarespace SEO and advanced website options

Both website builders offer basic needed features for search engine optimization. Here are the most important ones:

  • Both allow having a custom domain name and adding an SSL certificate
  • While Wix allows adding SEO meta information (titles and description), with Squarespace it’s available only on certain templates
  • With both website builders, you can have custom URLs and set 301 redirects
  • Both platforms have an option for Google Analytics or Google Tag Manager  integration

Wix and Squarespace E-commerce

Those platforms are not the best options (like Woocommerce or Shopify) for building an online store. However, they still can be used for creating a small e-commerce website. Below are some features:

  • Both allow payment systems integration (Stripe, PayPal) and shipping integration (ShipStation + Fetchy for Wix and Shippo for Squarespace)
  • Both website builders allow secure checkout on a domain
  • Two companies allow applying discounts and coupons

Wix vs Squarespace Customer Support

Both companies have customer support via email; what is different is that Wix has phone support and doesn’t have chat support, while Squarespace, vise versa, has only chat support.

Additionally, they both have a good knowledge base with a number of tutorials and a forum.

Wix vs Squarespace Pricing

To start with, Wix has a free plan, while Squarespace doesn’t. 

The most basic Wix plan costs $4.50/month and this allows to connect a custom domain. The most popular plan costs $12.50/month.

Squarespace is more expensive with Squarespace $12/month as a basic plan. This plan should be enough if you don’t need to build an e-commerce website.

Which one is better for beginners?

If you have never built your website, Wix is more an intuitive tool to use. Also, this company offers a free plan, so you can try whether this would work for you.

Pros & Cons of Wix and Squarespace

Wix Pros

  • Wide range of pre-design templates
  • Free plan
  • Good for beginners
  • A lot of advanced SEO optoins

Wix Cons

  • Templates cannot be edit
  • You cannot export content
  • Site speed on mobile devices can be slow

Squarespace Pros

  • Professional website design
  • A wide range of 3rd-party integrations
  • Code access for customization

Squarespace Cons

  • No free plan
  • Limited SEO features
  • Not the easiest-to-use tool


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